Emerging photographers get noticed by taking risks; they explore new ways of visualising ideas from fresh and diverse perspectives. In doing so, they contribute to an ever expanding visual culture. From a commercial point of view, however, work made by upcoming artists is not always easy to sell. Such a shame, we thought. How can we change that? With Futures! A strong support system that increases the capacity, mobility and visibility of promising talents by bringing them into contact with the global art market, offering them access to a unique network of professionals and introducing them to new audiences.