--- Foam Fund Solids Urban Tales I am, therefore I think... About Vandejong Water Republic

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• PONK Press

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• I am, therefore I think...

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• Anno: the Brand

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• Urban Tales

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• ACDN Annual 2005

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• New annual magazine about creative Amsterdam

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• Employees

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• Marcel de Vries

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• Foam Campaigns

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• Solids

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• Water Map

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• Becoming Cary Grant

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• Civil Code for Teens

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• Carla Groen

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• Films on Human Trafficking

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Press release 17 March 2008

This week, 15,000 students will receive an invitation to a very special online game from the University of Twente. This launches the university's graduation campaign, which gives students a head start on throwing a spectacular graduation party online and sending presents to their virtual friends.

As part of the Bachelor campaign 'I am, therefore I think, therefore I do, therefore I study at the University of Twente', communication agency Vandejong is looking into new ways to increase the university's name among young people. Hyves, the most popular social networking site in the Netherlands, is a logical arena for doing just that. Vandejong has developed a playful online campaign that gives secondary school students the opportunity to throw a graduation party for their best friend and put a countdown gadget for the party on their profile page.

The campaign spotlights the connection between reality and virtual reality. Although it is perfectly normal to have more than 100 virtual friends, what would happen if you actually had to maintain all of those friendships in real life? One thing is sure: a graduation party would break the bank. Since students could never foot that kind of bill, the University of Twente is giving away a spectacular graduation party.

Students put the countdown gadget on their Hyves pages that shows the virtual party planning, the celebration, and ends with a hangover on the day after. bachelor.utwente.nl/countdown

Note: For more information please contact Fieke van Woerkom (PR) or Menno Liauw (New Business) on +31 (0)20 462 2062

See also: I am, therefore I think...