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Vandejong puts Eastern Docklands on the map

Press release 10 september 2008

Hot on the heels of the public campaign that Vandejong crafted for the parties involved in the Eastern Docklands in Amsterdam comes the launch of the new 'Dockland Tours Amsterdam' campaign. This year, together with 16 partners from the area, Vandejong devised a campaign centred on a unique walking guide. In addition to containing a special map of the Eastern Docklands the strikingly designed walking guide also shares five visions from well-known local icons including Jonathan van het Reve, Hassan Bahara and Bob Fosko, who offer their take on the walking route. Eye-catching posters with excerpts from the stories and a website support the campaign, which is designed to draw more attention from Amsterdam residents to the entire area, effectively putting the Eastern Docklands on the map both literally and figuratively.

Note: For more information please contact Fieke van Woerkom (PR) or Menno Liauw (New Business) on +31 (0)20 462 2062