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Connexxion refuses bus advertisement

Press release 15 November 2007

'I am for / against free public transportation. That is why I am majoring in Business Administration at the University of Twente'.  This is one of the statements that belong to the Business Administration programme campaign developed by communication agency Vandejong.

The statements are designed to provoke young people and show that the University of Twente has more to offer than science and technology. The statement about free public transport was supposed to appear in huge letters on a Connexxion bus. Unfortunately, Connexxion felt differently.

Both the University of Twente and Vandejong were completely taken aback when the advertisement was refused. The reason provided by CBS Outdoor, the company responsible for Connexxion bus advertising, was that bus advertisements concerning sensitive topics are prohibited. The envisioned bus has been sidelined indefinitely. However, regional media picked up the story and the bus design made the papers and radio and TV in spite of the ban.

Other statements in the campaign include: 'I am for / against compulsory ID cards' and 'I am for / against 16 as the legal drinking age'. The campaign is part of the umbrella 2007 Bachelor campaign: 'I am, therefore I think, therefore I study at the University of Twente'. Vandejong developed the Bachelor campaign in order to attract students that fit in the with the University of Twente's enterprising spirit. The Business Administration campaign was launched last week and has already proven successful: registrations for the orientation days are arriving by the dozen.

Note: For more information please contact Fieke van Woerkom (PR) or Menno Liauw (New Business) on +31 (0)20 462 2062

See also: I am therefore I think