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Becoming Cary Grant

Press release 10 July 2008

'Everybody wants to be Cary Grant. Even I want to be Cary Grant', said Cary Grant. This campaign, which Vandejong created for the Filmmuseum, evolves around one of the most famous actors, notorious womanizers and the ultimate style icon of the previous century. All women wanted to be with him, all men wanted to look like him. Communications agency Vandejong created campaign 'Becoming Cary Grant', consisting of an eye-catching streetposter and invitations to the premiere with a mask of Cary Grant. This way each visitor at the premiere 'becomes' Cary Grant. The photo was made by Anne de Vries and concept and creation by Vandejong.  

Note: For more information please contact Fieke van Woerkom (PR) or Menno Liauw (New Business) on +31 (0)20 462 2062

See also: Filmmuseum Campaigns