'Everybody wants to be Cary Grant. Even I want to be Cary
Grant', said Cary Grant. This campaign, which Vandejong created
for the Filmmuseum, evolves around one of the most famous
actors, notorious womanizers and the ultimate style icon of the
previous century. All women wanted to be with him, all men
wanted to look like him. Communications agency Vandejong
created campaign 'Becoming Cary Grant', consisting of an
eye-catching streetposter and invitations to the premiere with
a mask of Cary Grant. This way each visitor at the premiere
'becomes' Cary Grant. The photo was made by Anne de Vries and
concept and creation by Vandejong.
Note: For more information please contact Fieke van Woerkom (PR) or Menno Liauw (New Business) on +31 (0)20 462 2062
See also: Filmmuseum Campaigns