An effervescent brand
From the first exhibition
Dutch Delight onwards, Foam makes it clear: this is more
than just a museum. Foam is a platform for all
photography: autonomous, documentary, applied, historical and
modern. Foam is everywhere: in its home at number 609
Keizersgracht in Amsterdam, in temporary exhibitions out in the
streets, in a magazine, in a club for photographers and much
more. Foam is all around you. No hierarchical distinction is
made between famous photographers, rising talent and amateurs.
Foam wants to allow as many people as possible to enjoy
photography, share knowledge, prompt discussions and
continually rediscover itself.

The brand concept supports and facilitates the organisation’s ambitions, captured in a short, international name that can be used on every platform imaginable. All communication is based on photography: every campaign is simultaneously an exhibition. The brand’s flexibility promotes the entrepreneurial spirit of the people at Foam. Consequently, Foam is bubbling with energy, is at the forefront of developing new products and services, and in the meantime has become one of the most popular museums in Amsterdam, too.
See also: Foam Magazine, Foam Campaigns, Foam Public Space, Foam Fund



