The language of the street
Obviously, the best
way to draw attention to Foam_Fotografiemuseum Amsterdam is to
show it. This approach turns every Foam advertisement and every
Foam billboard into an autonomous exposition. A photo that
characterises the exhibit takes up the image. The typography
changes with every campaign, emphasising the mood and
character. The result is a unique, diverse and recognisable
series of campaigns.
See also: Foam: the Brand, Foam Magazine, Foam Public Space, Foam Fund
