The Dutch Ministry of Foreign Affairs invited tenders for
the European contract 'Communication Millennium Goals'. BKB,
Porter Novelli, Bex, Roorda and Vandejong were invited to
design a strategic and creative concept to breathe new life
into the Millennium Goals and the Schokland Accord. The
ministry chose Vandejong, citing the innovative strategy among
other winning aspects. The aim of the long-term communication
campaign is to inspire the Dutch and encourage them to make a
contribution toward meeting the Millennium
Goals.
Note: For more information please contact Fieke van Woerkom (PR) or Menno Liauw (New Business) on +31 (0)20 462 2062